# How AI describes the top CRMs for B2B teams

Source: https://lynceus.app/ai-visibility/category/crm/

> HubSpot anchors the category but a wave of modern CRMs (Attio, folk, Pipedrive, Close) are rewriting the playbook. Here's what AI search returns when…

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[AI visibility](https://lynceus.app/ai-visibility/) / CRM

# How AI describes the top CRMs for B2B teams

HubSpot anchors the category but a wave of modern CRMs (Attio, folk, Pipedrive, Close) are rewriting the playbook. Here's what AI search returns when buyers ask, and which sources the LLMs cite to form that view.

Brands tracked

5

in this category

Total mentions

50

across AI search surfaces

Avg. sentiment

+0.82

positive overall

Mention leader: [Attio](https://lynceus.app/ai-visibility/attio-com/) with 25 mentions across AI search surfaces.

Brands in this category

## All 5 crm tools we cover

[

Attio

attio.com

#1

25

Mentions

+0.91

Sentiment

Modern, data-rich CRM for fast-growing teams.

](https://lynceus.app/ai-visibility/attio-com/)[

Close

close.com

#2

25

Mentions

+0.73

Sentiment

Sales CRM optimized for outbound calling and follow-up.

](https://lynceus.app/ai-visibility/close-com/)[

HubSpot

hubspot.com

0

Absent from AI search

Inbound marketing, sales, and CRM platform for SMBs and mid-market.

](https://lynceus.app/ai-visibility/hubspot-com/)[

Pipedrive

pipedrive.com

0

Absent from AI search

Sales-focused CRM built around the pipeline.

](https://lynceus.app/ai-visibility/pipedrive-com/)[

folk

folk.app

0

Absent from AI search

Lightweight CRM that aggregates contacts from email, LinkedIn, and apps.

](https://lynceus.app/ai-visibility/folk-app/)

Related categories

## Adjacent tool categories worth checking

[

Marketing Automation

Mailchimp, ConvertKit (now Kit), beehiiv, Customer.

](https://lynceus.app/ai-visibility/category/marketing-automation/)[

Project Management

Linear, Notion, Asana, monday.

](https://lynceus.app/ai-visibility/category/project-management/)

FAQ

## AI visibility in crm: common questions

### Which crm tool is most visible in AI search?

Attio leads the CRM category with 25 mentions across the AI search surfaces we tested. Being the leader means AI assistants reach for Attio most often when buyers ask for a crm recommendation.

### How many crm tools does Lynceus track?

We track 5 crm brands, 2 of which currently surface in AI search results. The rest are absent from the answers buyers see.

### Why are some crm brands invisible in AI search?

AI assistants cite brands they can read cleanly and that are frequently discussed across sources they trust. A brand is absent when its content isn't extractable, when third-party coverage is thin, or when competitors occupy the answer. Visibility is binary — a brand is in the response or it isn't.

### How is AI visibility measured for crm tools?

We run a fixed panel of unbranded, intent-driven prompts — the questions buyers actually ask when choosing a crm tool — across AI search surfaces (primarily Google AI Overview, expanding across ChatGPT, Claude, Gemini, and Perplexity), and record which brands are mentioned, how they're described, and which sources are cited.

Methodology: we run a fixed panel of unbranded, intent-driven crm prompts across AI search surfaces and record which brands are mentioned, how they're framed, and which sources are cited. See [how to measure AI visibility](https://lynceus.app/how-to-measure-ai-visibility/).

## Want this view of _your_ brand?

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[Run my visibility check](https://lynceus.app/tools/ai-visibility/)