AI visibility / CRM

How AI describes the top CRMs for B2B teams

HubSpot anchors the category but a wave of modern CRMs (Attio, folk, Pipedrive, Close) are rewriting the playbook. Here's what AI search returns when buyers ask, and which sources the LLMs cite to form that view.

Brands tracked

5

in this category

Total mentions

31212

across AI search surfaces

Avg. sentiment

+0.71

positive overall

Mention leader: HubSpot with 15817 mentions across AI search surfaces.

Brands in this category

All 5 crm tools we cover

HubSpot

hubspot.com

#1

15817

Mentions

+0.75

Sentiment

Inbound marketing, sales, and CRM platform for SMBs and mid-market.

Pipedrive

pipedrive.com

#2

11163

Mentions

+0.65

Sentiment

Sales-focused CRM built around the pipeline.

Close

close.com

#3

2132

Mentions

+0.46

Sentiment

Sales CRM optimized for outbound calling and follow-up.

folk

folk.app

#4

2032

Mentions

+0.76

Sentiment

Lightweight CRM that aggregates contacts from email, LinkedIn, and apps.

Attio

attio.com

#5

68

Mentions

+0.95

Sentiment

Modern, data-rich CRM for fast-growing teams.

Related categories

Adjacent tool categories worth checking

Marketing Automation

Mailchimp, ConvertKit (now Kit), beehiiv, Customer.

Project Management

Linear, Notion, Asana, monday.

Methodology: counts are AI search answers that mention or cite each brand's domain, pulled from a third-party index of AI answers (mostly Google AI Overview). They are not from a prompt panel Lynceus wrote. Each brand report names the surfaces it checked. See how to measure AI visibility.

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