The Lynceus blog
AI search, measured.
Studies, playbooks, and field notes.
How ChatGPT, Claude, Gemini, and Perplexity decide what to cite — and what that means for your brand. Research breakdowns, do-this-next playbooks, and honest notes on what's actually changing in AI search.
Google shipped AI visibility reports in Search Console. Here's what's missing.
Google now reports your impressions inside AI Overviews and AI Mode. But there's no clicks column, it only covers Google's own surfaces, and it's a limited rollout. What the new report tells you — and what it can't.
Read the breakdownData & studies
What the latest research and platform releases actually mean for your AI visibility — read closely, with the caveats spelled out.
Playbooks
Concrete, do-this-next guides for earning citations in ChatGPT, Claude, Gemini, and Perplexity.
The 'best X' listicle is the most-cited format in AI search. How to win it.
Listicles make up 43.8% of the page types ChatGPT cites. Most of them aren't yours — they're third-party roundups. Here's how to earn placement on the lists the models actually quote.
May 30, 2026
YouTube mentions beat backlinks for AI visibility
Across every factor Ahrefs studied, YouTube mentions had the highest correlation with AI brand visibility — higher than backlinks, Domain Rating, or page count. Why the models reward being talked about, and how to use it.
May 28, 2026
Strategy & measurement
How AI search differs from Google search, and how to measure visibility on a surface where the click is disappearing.
Ranking #1 in Google no longer means you're in the AI answer
28.3% of ChatGPT's most-cited pages have zero Google organic visibility. AI search is a separate discovery layer with its own winners. Why your rankings don't carry over — and what does.
May 26, 2026
Impressions without clicks: measuring AI visibility when nobody clicks
AI Overviews cut clicks to the #1 result by 58%. Google's own new report shows impressions, not clicks. When the click disappears, what do you measure instead? The four metrics that survive zero-click search.
May 22, 2026
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Every post here is downstream of one question: are you in the answer or not? Run the free check and find out in 60 seconds — verbatim sentences from ChatGPT, Claude, Gemini, and Perplexity.